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Right Branding

Right is a service developed for dating app users. The consultantship platform supports users through their dating journey, helping them to show their best selves and find what they're looking for.


The name refers to the action of swiping right on a dating app and finding Mr or Mrs Right. The arrow emphasizes the motion of swiping right, moving forward, and looking into the future. We developed a logo, website, and social media content.

For the logo design, we chose to have the letter g wrap around the arrow as a hint to relationships and holding each other closer. Red and orange evoke love and passion, with energy  and confidence, and the typography and icon as modern as the new dating landscape is.

The branding for Right was bright and sultry, with lots of fun imagery to relay the different stages of dating including jitters, chemistry, passion, love, confidence, elation, joy, and comfort.

Client: Right

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