Right is a service removing the guesswork out of dating. The consultantship platform supports users through the dating app journey, helping them to show their best selves and find what they're looking for.
The name makes allusion to the action of swiping right on a dating app and finding Mr or Mrs Right. The arrow helps emphasize the motion of swiping right, moving forward, looking into the future.
The letter g wraps around the arrow in a hint to relationships and holding each other closer.
Red and orange were colours to evoke love and passion, both with energy and confidence.
It's a modern logo for a modern dating world.