This logo was designed for Humane Canada's conference dedicated to national animal welfare, professional development, and network building. It is the biggest and best-attended animal welfare event in Canada.
We were asked to stay within the existing colour palette of Humane Canada and to include animals relevant to Canada such as bears, cows, a variety of species of birds, and small animals such as rabbits, dogs, and cats.
The logo is designed to evoke the interconnection amongst species, the motion and dynamism of animals, the ever-evolving understanding of the human-animal relationship, and a layered, intersectional approach to animal welfare.
Client: Natalia Hanson
In Our Client's Words: We are really happy with the designs. Tears of joy!