Yogi Beatz (Previously Hazlo Movement) Branding
Yogi Beatz was born out of Giselle’s desire to combine all of her passions (dance, yoga, and music) and create something beautiful to share with children. Giselle teaches kids yoga and is certified in Autism Movement Therapy, Applied Behavioural Science, and Rainbow Kids Yoga. Yogi Beatz offers parents a wonderful space to see their children grow, develop motion skills such as coordination and balance, gain independence, self-awareness, confidence, and creativity, and it also allows parents to join in! The classes are designed for both children and children with their parents, making a wonderfully tailored experience for everyone involved. Her classes include Kids Yoga, Au-mazing Moves, and Yoga and a Movie.
This branding suite created for her focused on lots of vibrant, energetic colours to catch the eye of children. The suite included the following:
Social Media Profile Pictures and Banners
Instagram 12-post page set up and highlights
The business cards have a beautiful glossy (Spot UV) effect on the silhouettes in the back of the card, making them playful and fun for children to explore through touch as well as visually with the high contrast bright colours.
The landing page was designed to be simple but fun, full of beautiful photographs and a child-like font to invite children to explore the page and connect with Giselle and Yogi Beatz even before the first class. The site has a Let's Chat function for easy contact, a menu for easy navigation, and beautiful animations. To view the site live, click here.
To take a look at the creation of the logo, follow through here.